Now government in every country is focusing on Green Energy. And this creates an amazing opportunity for solar businesses. In the USA alone solar energy production will grow by 500 GW by 2030.
Due to low maintenance and high durability residents in the United States of America are shifting to Solar Energy.
If you are a Solar business owner or solar panel service provider in the USA, you can take advantage of this.
However, the biggest challenge for the solar business in the USA is to reach new customers. And for counter this issue you can hire a solar digital marketing agency.
And if you want to do it yourself or just want to start by yourself first here are a few tips to market your solar business in the USA.
How To Advertise Your Solar Business?
While we talk about business promotion or small business marketing there are two options offline or traditional marketing and digital marketing.
Offline marketing works if your business is focused on a small area but if your business covers a large area or an entire state/country you must count on digital marketing.
In this article, I’m sharing some proven marketing tips for your small business. As a new venture, you can use them to reach more customers and generate new business leads.
Google My Business –
For local businesses, Google offers an amazing service called Google My Business. First, you need to create a GMB listing and update your business details.
According to a study, 84% of Customers use internet search on the Internet first before visiting a local business.
GMB profile helps your business details to rank in Map List. Optimize your business listing properly with business name, category, description, service, products, logo images etc.
Creating your optimized GMB profile is the first step while you think about advertise your solar business. If you are not sure how to do it properly, you can contact us.
Local Business Directories –
Local business directors are the best way to spread the word about your business. Submit your business to local business directories. Complete your Profile with NAP ( Name, Address, and Phone) and share details about your business, products and services.
Social Media Platforms –
I doubt if you have not seen similar businesses on your Facebook wall. In 2024 Social Media is the best way to reach more customers around the world.
Popular Social Media Sites like Facebook, YouTube, and Instagram, have billions of users and you can grow your business by using these social platforms.
Use Social Media Marketing to reach more customers and generate new business leads.
Search Engine Optimization –
The business website is the digital storefront of your business. You can see it as a salesperson working 24/7 for you. Optimize your business website for search engines and customers.
Find keywords your targeted customers are looking for. Show them your website for relevant searches and convert these visitors into customers.
If you don’t have a business website get a professional business website now. If your business already has you can get a free Website Audit report.
Email Marketing –
Let them find out about your business in their inbox. Use email marketing as a business promotion tool for your startup.
Share your business info, new offers, Solar installation discounts, etc in cold emails.
A large number of business owners and marketers think that Email marketing is dead. However it’s not true, you can still get a good response on emails.
Advertising on Google –
Google ads are the best way to market your business in desired locations. These Google Ads will give you a quick response as they will show above to any other content while some are searching for Solar-related or relevant keywords on Google.
Google PPC will cost you as per per click so prepare the budget accordingly. If you don’t have that much money and want to generate business leads organically you must focus on Website SEO.
Some important tips:
As a Business owner, you must focus on Customer feedback and reviews. Ask your customer to leave feedback on your business website, Yelp listing, and Google Business Profile.
This feedback will help you to improve your business and will help other customers trust your business and make decisions to hire your services / buy your products.
We have so many other options but I’m sharing only a handful to start your marketing journey. Follow these steps and start advertising your Solar business in the USA.
