Recently, we had the opportunity to work with Money Portal, a finance-focused startup, to create and launch a website and optimize their content for SEO.
Our approach was aimed at driving business leads, and within four months, this strategy helped generate 3 million INR worth of leads for Money Portal.
Client Background
Money Portal is a new business in the financial services industry, aiming to provide users with easy access to various finance-related resources and services.
With a planned official launch date, they sought our help to establish a strong online presence and drive pre-launch engagement.
Objectives
As the launch of business was planed in last months of 2024 or early in 2025 our objectives towards business online presence were very simple and clear.
Develop a Professional Website: Create a website that aligns with Money Portal’s brand and appeals to their target audience.
Optimize for Search Engines: Implement SEO strategies to help the site rank for relevant keywords in finance.
Generate Pre-Launch Leads: Leverage content marketing and social media to generate interest and leads before the official business launch.
Strategy and Execution
1. Website Design and Development
Our team at Sociable Studios designed a user-friendly, professional website for Money Portal. We ensured the site was mobile-responsive and optimized for a seamless user experience.
This involved creating clear navigation, effective calls-to-action, and a layout that emphasized Money Portal’s financial services and resources.
2. Content Optimization for SEO
We conducted keyword research to identify high-impact finance-related search terms relevant to Money Portal’s audience.
By optimizing content and meta descriptions with these keywords, we aimed to improve the website’s visibility on search engines.
This foundational SEO work allowed Money Portal to rank for critical terms even before their official launch.
3. Content Marketing and Social Media Strategy
To drive engagement, we created finance-focused blog articles that provided value to Money Portal’s target audience.
These articles were shared on social media channels, increasing brand awareness and directing traffic to the website.
This content also helped establish Money Portal as a trusted source in the financial space.
Results
Within four months of launching and optimizing the website, we achieved impressive results for Money Portal:
3 Million INR in Business Leads: Our SEO and content strategy helped generate substantial leads, translating to 3 million INR worth of business.
Increased Search Visibility: Optimized content led to higher search rankings, making Money Portal easier to find for potential clients.
Enhanced Brand Credibility: Consistent content sharing on social media built a strong digital presence and boosted brand trust.
With a limited budget Sociable Studios played a key role in Money Portal’s successful pre-launch phase. By combining a professional website with effective SEO and content marketing strategies, we helped generate significant leads and online engagement.
This case demonstrates how small businesses can benefit from a strategic digital approach to establish credibility and drive growth even before a full launch.
